December 9, 2019 at 9:58 am #5450
We refer to the announcement made at the Delegates Meeting in Valencia in May 2019 regarding the relaunch of the IUCAB B2B Platform.
The current system of the B2B platform is working since some years and needs to be updated. The process was welcomed by all delegates.
The platform counts 12 regional platforms covering more than 20 countries with a total of 14,000 registered commercial agents. The B2B Platform supports manufacturers and suppliers from all over the world in finding commercial agents and vice versa. With the email push service, commercial agents are directly informed of an offer placed by manufacturers.
Commercial agent | Challenges in the future
As presented by our member association CDH (Germany) during previous meetings, it is important that commercial agents must be present earlier in the purchase process due to changes in the B2B distribution (digitalisation). In addition, studies confirm that more than 60% of decision-makers are searching on the internet for products and solutions.
Public profile by commercial agents
With the relaunch and the new tools, the commercial agents get a unique opportunity to be more visible in the web. They will be able to create a public profile and have “online presence”. This is an advantage for those who do not have an own website. With the public profile via the IUCAB B2B platform, registered commercial agents can present their services and publish news and offers. The individual profiles – unlike in social media platforms – optimized for search engines. Therefore, the commercial agents achieve better rankings in search engines and are easily found on the web. Of course, the profiles can also be linked to their own website or social media profiles (LinkedIn, Facebook,…).
The B2B platform provider (Increon) will send an email no later than on 13th December to all registered commercial agents in which the new version of the B2B platform will be presented and the commercial agents will be invited to create their personal profile. Instructions for the successful creation of the profile will be also forwarded as a small manual.
There are many other improvements in order to increase the usability. A webinar will be organised with all secretaries on 22nd January 2020 in order to present the relaunch features in detail.
The new version of the B2B platform will go live by the beginning of February 2020.
To do’s for associations
You are kindly asked to inform all your members, who are registered at the platform, that a relaunch of the B2B platform will take place and that they are invited to benefit for free from the added value of the creation of the public profile (see above).
Please inform them that they will receive a platform email with all necessary details and instructions.
Also, please note that the relaunch is free for IUCAB and its member associations.
Thank you all for your collaboration and effort!
IUCAB Internationally United Commercial Agents and Brokers
A-1040 Vienna, Wiedner Hauptstrasse 57
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